ã瀟é·æç人ãžã®éãDAY6ã¬ããŒã-part2-
åŸåã¯ãããŒã±ãã£ã³ã°ã®åºæ¬çãªãã¬ãŒã ã¯ãŒã¯ã䜿çšããã¯ãŒã¯ã·ã§ãããè¡ã£ãŠãããŸãããã¬ãŒã ã¯ãŒã¯ã¯ãä»ãŸã§çãããè¡ã£ãŠãããªãŒã³ãã£ã³ãã¹ãåºèã³ã³ã»ããã顧客ã¿ãŒã²ãããèããäžã§ã®åºæ¬åã«ãªããŸãããšãã£ãŠããå¿ ãããåºæ¬ã®åã䜿ã£ãŠèããã°æ£è§£ãåºããã®ã§ã¯ãããŸãããç®çã¯åºæ¬çãªèãæ¹ãèžãŸããããšã§ããã©ã³å šäœã®æãæŒããæèã®åããé²ãããã«ããã¬ãŒã ã¯ãŒã¯ã䜿ãããªããããã«ãªãããšã§ãã
DAY6ã®ååã®å 容ã¯Part1ã®ã¬ããŒããã芧ãã ããã
3ã€ã®èŠç¹ããèãã
ãŸããäºæ¥å šäœãèããéã«æãåºæ¬çãªãã¬ãŒã ã3Cããæåã«åŠã³ãŸããèªåã®ããžãã¹ãã©ã³ã3Cã®èŠç¹ã§å€§ããæããããšãã§ãããã¬ãŒã ã§ãã3Cãšã¯ã以äžã®ïŒèŠçŽ ã®é æåããŸãšãããã®ã§ãã
â顧客ïŒCustomerïŒ
èªç€Ÿã®è£œåããµãŒãã¹ã«ã€ããŠã賌買ããæå¿ãèœåã®ããæœåšé¡§å®¢ãææ¡ããã
â競åïŒCompetitorïŒ
åžå Žã®ç«¶äºç¶æ³ã競äºçžæã«ã€ããŠææ¡ããã
âèªç€Ÿã®ç¶æ³ïŒCompanyïŒ
èªç€Ÿã®çµå¶è³æºãäŒæ¥æŽ»åã«ã€ããŠãå®æ§çã»å®éçã«ææ¡ããã
ãã®ãã¬ãŒã ã¯ãŒã¯ã§ã¯ãèªåã®ããžãã¹ãã©ã³ã3CïŒé¡§å®¢ã»ç«¶åã»èªç€Ÿã®ç¶æ³ïŒã®èŠç¹ããèããŸããèªç€Ÿã®è£œåããµãŒãã¹ã«èªä¿¡ããã人ã»ã©ãèªåã®ããããããšã ããåæ ããããžãã¹ãã©ã³ãäœæããåŸåããããŸãããã®äžãããžãã¹ãã©ã³ãèããéã«ãéèŠãªé¡§å®¢ãšç«¶åã®èŠç¹ãæããã¡ã«ãªãããšãå€ããªããŸãã
èªç€Ÿã®ç¶æ³ããèããã«ããžãã¹ãå§ãããšã©ããªãã§ããããïŒå£²ãããšæã£ãŠåµæ¥ããããå®éã«ã¯å£²ãçžæãããŸããã§ããã競åãããªããšæã£ãŠå§ãããã競åãååšããŠããŸããããŸããã§ããããšããã±ãŒã¹ãå°ãªãã¯ãããŸããããããªããªãããã«ããïŒCåæã掻çšããŠãèªåã®ããžãã¹ãã©ã³ã倧ããå šäœãæããããšã倧åã§ãã
æ¬å€ãããããã®3Cã®ãã¬ãŒã ã¯ãŒã¯ãéããŠãæãäŒãããã£ãããšã¯ã競åã決ããã®ã¯ã客ããã®èŠç¹ã§ãããšããããšã§ããäŸãã°ãèªåã®ãåºããã°å±ã ãšããŠãåšèŸºã®ãã°å±ã ãã競åã«ãªãããã§ã¯ãããŸãããè¿ãã®ã³ã³ãããã©ãŒã¡ã³åºã競åã«ãªããããšããããšã§ããã客ããã«ãã£ãŠç«¶åã«ãªããåºã®èãæ¹ãéãã®ã§ãèªåºãšã©ãã®ãåºã競åã«ãªãã®ããã客ããã®èŠç¹ã«ãªã£ãŠæ€èšããããšãèã§ãã
ã¯ãŒã¯ã·ã§ãã
ãããã®ãã€ã³ããèžãŸããåè¬è ã®çããã¯äœæãããªãŒã³ãã£ã³ãã¹ã確èªããªãããåŠãã ã°ããã®3Cã®ãã¬ãŒã ã掻çšããŠèªåã®ããžãã¹ãã©ã³ãèŠçŽããŸããããã®çµæãçºè¡šããã¯ãŒã¯ã·ã§ãããè¡ããŸããã
âäžæ¢è±æš¹ããâ
ã¹ãŒãã«ã¬ãŒãã¡ã€ã³ã«èšå®ããŠããã®ã§ã飲é£åºå šè¬ã競åã«ãªããšèããŸããã©ã³ãã®æé垯ã§ã¯ãã¹ãŒããŒããåŒåœå±ã競åã«ãªããšèšããŸããç«å°ã¯è§ç°åžå ã§ã®åºåºãèããŠããŸããã¹ãŒãã«ã¬ãŒã¯è§ç°åžã§ã¯éŠŽæã¿ã®ãªãé£äºãªã®ã§ãè§ç°åžæ°ã®æ¹ãåãå ¥ããŠãããããå¿é ã§ãããéã«ãé£ã¹ãããšããªã人ãã»ãšãã©ã ãšæãã®ã§ãããŸãããã°åŒ·ã¿ã«ãªããšæããŸãã
âæ¬å€ããã³ã¡ã³ã
è§ç°åžã®ã客ããããã¹ãŒãã«ã¬ãŒãšããã«ããŽãªãèªç¥ããŠããããã°ãè§ç°åžã§ãã£ãŠãããåºããªãã®ã§ã匷ã¿ã«ãªããšããããšã§ããã
âäœè€ççŽããâ
ç§ã®ãåºã¯ã©ã³ããã¡ã€ã³ãªã®ã§ã蟲家ã¬ã¹ãã©ã³ãçºå ã®ã«ãã§ã飲é£åºã競åã«ãªããšèããŸããã客ããã¯çºå ããããŸãæ¥ãŸãããé ãããæ¥ã人ã倧åã§ããçºå ã®æ¹ããã¡ã§ã©ã³ããããã®ã¯å°ãªãã§ãã
âæ¬å€ããã³ã¡ã³ã
ãããããšãçºå ã®ã«ãã§ãã¬ã¹ãã©ã³ã¯ç«¶åã«ãªããªãããããªãã§ããã競åãè¿æã®é£²é£åºã«ããã®ããä»å°åã®é£²é£åºã«ããã®ãã§èãæ¹ãå šãå€ãã£ãŠããã®ã§ããšãªã¢ãããã¡ããšèããªããšãããŸãããççŽããã®ãåºã®ç«¶åã¯å°åã®é£²é£åºã§ã¯ãªããšæããŸãããŸãã¯ã¿ãŒã²ãããšããã客ãããã©ã®ãšãªã¢ã«èšå®ããã®ããéèŠã§ãã
âé¿éšè¯äžããâ
è¿ãã«ã¹ãŒããŒãã§ããã®ã§ããã競åã«ãªããšæããŸããã ããã¹ãŒããŒãã§ãããšããããšã¯äººãéãŸããšããããšãªã®ã§ãåšã®ãåºïŒâ»1ïŒãšååããŠãäºãã«ã客ããåŒã³èŸŒã¿ãããšæããŸãã
âéœè€äº®ããâ
å€ã®æé垯ã«Restaurant&Bar PanchïŒä»¥äžãPanchïŒã§æäŸããå Žåã¯ãPanchã®ä»ã®ã¡ãã¥ãŒã競åã«ãªããšèããŸãããã³ããŒã¬ãŒãšããé¢ã§èŠããšãè§ç°åžã®äžã§ãã³ããŒã¬ãŒãæäŸããŠãããåºãä»ã«ã¯ãªãã®ã§ã競åã¯ããªããšèããŸãããæŒã®æé垯ã«ãå¶æ¥ããå Žåã¯ãè§ç°ã®é£²é£åºã競åã«ãªããšæããŸãã
âæ¬å€ããã³ã¡ã³ã
ç§ã¯ãã³ããŒã¬ãŒå¥œããªã®ã§ãæ®æ®µããããè¡ããã³ããŒã¬ãŒã·ã§ããããç§ã®äžã§ã¯ç«¶åã«ãªããŸãããã³ããŒã¬ãŒå¥œãã®äººã«ãšã£ãŠã¯ãèªåã奜ããªãåºã競åã«ãªããšæããŸããPanchã®é£äºã¡ãã¥ãŒã®äžã®äžåãšããå Žåããã³ããŒã¬ãŒããããªã«å¥œããããªã人ã¯ãä»ã®ãã®ã¡ãã¥ãŒãšç«¶åã«ãªãã®ã§ã¯ãªãããšèããŸããä»åŸããã³ããŒã¬ãŒ1æ¬ã§å±éããŠè¡ãå Žåã¯ã競åãæ確ã«ãªãã®ã§ã顧客ã競åãçµãããããªããšæããŸãã
ä»ãŸã§ããªãŒã³ãã£ã³ãã¹ããå§ãŸããåºèã³ã³ã»ãããåµæ¥èšç»æžãèããŠããåè¬è ã®çãããæ¹ããŠèªåã®ããžãã¹ãã©ã³ã3Cã®èŠç¹ã§åèããŠã¿ããšã顧客ã競åãç解ããå¿ èŠæ§ãçŽåŸã§ãããšæããŸããåé ã«ç³ãäžããŸãããããã¬ãŒã ã¯ãŒã¯ãè¡ãç®çã¯åºæ¬çãªèãæ¹ãèžãŸããããšã§ãèªåã®ããžãã¹ãã©ã³ã®è»žãäœãããšã§ãããã¬ãŒã ã¯ãŒã¯ãããžãã¹ãã©ã³ãèããéã®ãã§ãã¯ãªã¹ããšããŠæŽ»çšããã°ãåæã解決çã®ç«æ¡ãããæå¹çãã€å¹ççã«è¡ããããã«ãªããŸãã
ïŒâ»1ïŒé¿éšããã®åšããã¯ãæŽç°çºã§ããã«ãã»ãããã³ããçµå¶ããŠããŸãã
åºæ¬çãªãã¬ãŒã ã¯ãŒã¯ãåŠãã ããšã¯ã次ã«èããã¹ãããäžã€ã®ãã¬ãŒã ã¯ãŒã¯ãæ¬å€ããã«ã¬ã¯ãã£ãŒããŠããã ããŸãããã®æš¡æ§ã¯PartïŒã§ãå±ãããŸãïŒ